AI Insights · Timothy · July 2021
Top 5 Fashion Games on Unified Platform in Russia, Q2 2021
In Q2 2021, the top fashion games in Russia, including Hair Challenge and Body Race, showed varying trends in downloads and active users, according to Sensor Tower data.
In the second quarter of 2021, the fashion games category in Russia saw significant activity across various titles on the unified platform, as reported by Sensor Tower.
Hair Challenge, published by Rollic Games, experienced a remarkable surge in weekly downloads, peaking at approximately 675K during late April. Despite a subsequent decline, downloads stabilized around 270K towards the end of the quarter. Weekly active users mirrored this trend, reaching a high of 1.26M in early May before gradually decreasing to 751K by late June. Revenue began to materialize in June, with a peak of $27.
Body Race by Gismart, launched in mid-May, observed its highest downloads of 709K in the week following its release. Although downloads decreased progressively to about 83K by the end of June, the game maintained a steady user base, with active users peaking at 1.31M in late May and declining to 356K by the end of the quarter.
DIY Makeup from Crazy Labs saw consistent weekly downloads, starting at 135K and slightly dipping to 73K by late June. Active user numbers showed an initial rise, peaking at 551K in early May, before a gradual decrease to 265K by the end of June.
High Heels!, another title by Rollic Games, maintained a steady download rate, beginning at 199K in early April and declining to 73K by the end of the quarter. Active users followed a similar trajectory, starting at 852K and ending at 447K. The game consistently generated weekly revenue, peaking at $152 in late April.
Shoe Race by BoomHits sp. z o.o. displayed a significant drop in downloads from a high of 345K in mid-April to just 2.7K by late June. Active users followed this downward trend, decreasing from 488K in mid-April to 118K at the end of the quarter. Revenue figures remained minimal throughout the period.
These insights are based on data from Sensor Tower, offering a detailed view of the performance of fashion games in Russia. For further information and more in-depth analytics, Sensor Tower provides comprehensive data services.
